In the fast-moving world of B2C SaaS, growth can be misleading if you’re not looking at the right data. Your weekly dashboard should be more than a vanity scoreboard; it should give you the insights to make fast, strategic decisions. These 11 metrics form the foundation of a healthy SaaS business, helping you identify leaks, spot growth opportunities, and stay ahead of the curve.

1. Monthly Recurring Revenue (MRR)

Your MRR is the heartbeat of your SaaS business, showing the total predictable revenue you’re bringing in each month. Tracking it weekly helps you see whether your growth is accelerating or slowing down. Tools like ChartMogul make it easy to visualize MRR trends without manual calculations.

2. Customer Acquisition Cost (CAC)

CAC tells you exactly how much it costs to acquire a paying customer. If CAC starts creeping too close to or above your Customer Lifetime Value, your growth won’t be sustainable.

3. Customer Lifetime Value (CLV)

CLV measures the total revenue a customer generates over their relationship with you. It’s crucial for setting your marketing budget and ensuring you’re spending efficiently to acquire long-term users.

4. Churn Rate

This is the percentage of customers who cancel during a specific period. A small increase in churn can wipe out months of acquisition work, making retention strategies essential.

5. Net Revenue Retention (NRR)

NRR goes beyond churn, measuring how much revenue you retain from existing customers, including upgrades and expansions. Strong NRR means your existing base is growing without new customer acquisition.

6. Expansion Revenue

Expansion revenue shows how much extra you’re earning from existing customers via upsells, cross-sells, or add-ons. It’s often the most profitable form of growth for B2C SaaS.

7. Activation Rate

Activation rate measures how many new users hit the “aha moment” that makes them stick. Without high activation, marketing spend is wasted. Our SaaS content that converts guide explains how onboarding content can improve this.

8. Lead-to-Customer Conversion Rate

This metric shows how efficiently your trials, demos, or freemium signups turn into paying customers. Low conversion rates point to gaps in your funnel or onboarding process.

9. Average Revenue Per User (ARPU)

ARPU tells you if you’re attracting high-value users or low-value volume. Tracking ARPU helps refine pricing and customer targeting.

10. Burn Rate

Burn rate measures how quickly you’re spending your available capital. A high burn without strong revenue growth can shorten your runway dramatically.

11. Traffic-to-Signup Ratio

Before conversions, you need signups. This ratio shows how effectively your website and landing pages turn visitors into trial users or leads, making it a key early-funnel health indicator.

Final Word:

Tracking these 11 SaaS metrics weekly turns your dashboard into a growth engine instead of a static report. They help you act fast, whether it’s cutting CAC, boosting NRR, or increasing activation rates. And remember, these metrics become even more powerful when paired with a strong product-led growth strategy, something we unpack in our B2C SaaS Growth Accelerator guide.